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Top Web Development Trends to Expect in 2023 and Beyond

After the first web page launch in 1991, the world wasn’t the same again. Today, we have over 1.58 billion websites and 5 billion active users, spending hours browsing the internet, earning money, finding romantic connections, obtaining degrees and certifications, listening to music, binge-watching TV shows, and probing conspiracy theories, to name a few.

From simple web pages to intuitive websites, web development has evolved over the years to immerse users in a better experience for users, and most of the credit goes to businesses that looked at the internet as a goldmine of opportunities.

Bill Gates rightly summed up the relevance of a web presence for businesses in his iconic statement – “If your business isn’t on the internet, then your business will be out of business.”

A good website has the potential for companies to attract potential customers, gather data to learn their behavior, provide what they want, and earn money from them.

However, just having any website won’t be enough to benefit a business in the long run. When a website is unresponsive, slow to load, and overly complicated in design, it can easily mess up everything a company wants to achieve on the internet.

So, how can a company use web development to get an edge over its competitors?

Any business that wants to leave its mark online has to start by going through the emerging stats. By doing so, they can understand what you expect and stay ahead in the dynamic world of web development.

Web development stats can offer a wealth of information to companies keen on improving their websites and business opportunities in the future. Recent stats show that great design, responsiveness, and UX/UI are vital for any business that wants to thrive in the years to come. Interestingly, they also indicate that the web development industry will most likely witness greater changes in 2023 and beyond, specifically in adopting various web technologies.

By keeping these emerging trends in mind, you’ll be better equipped to channel the efforts of the web development company Boston you hire to revamp your web presence for the future.

Dark Mode

Many well-known social media platforms on the web have already adopted dark mode, and this trend will likely stay in the future. There are multiple reasons why users may prefer using a dark mode instead of a light mode, even during the day –

• It helps by saving battery life
• It helps by reducing blue light
• It helps by making UI content more legible and accessible to everybody
• It helps by limiting the risk of eye strain in low-light settings

Voice Search

The voice assistant market will most likely reach a whopping size of $11.2 billion by 2026, and the credit will go to increased use of voice-enabled devices, increased focus on customer engagement, the emergence of low-code platforms, and progress in various voice-enabled technologies. Furthermore, voice search has several other benefits over a type search –

• It helps in saving time and effort
• It helps by providing extra time to surf web pages

Motion UI

Motion UI can offer the right visual appeal to grab users’ attention. It can also communicate a sequence, transition, next step, or action to make navigation easier. Some of the ways motion UI can be implemented in web pages include the following –

• Welcoming Users – Users will develop a favorable impression right at the beginning.
• Adding Fun Elements – Users will enjoy the creativity, setting the site apart from competitors.
• Refreshing Content – Users will be kept engaged for a short duration when the site is processing or loading information.

Accelerated Mobile Pages

Recent statistics indicate that people prefer tablets and smartphones more than desktops. More than half of all website visits come from mobile devices, and the number is only expected to grow in 2023 and further.

Accelerated mobile pages (AMP), an open-sourced project, was designed to boost the loading speed of web pages by Google for people who use tablets and smartphones to browse the internet. Because of its lightweight design, companies will have to invest time and money into designing AMP versions of their website in addition to mobile and desktop versions.

AR & VR

The global market of AR and VR is expected to grow to $300 billion by 2024. If your business is in the tourism, manufacturing, architecture or beauty sectors, you stand to benefit the most from these technologies, thanks to their ability to improve customer experience. From virtual apartment tours to dog filters, many companies are already leveraging AR & VR to their advantage.

Wrapping Up

Because setting up shop online is no longer a luxury but a necessity for businesses, any company that wants to stand out needs to be unique in its niche. Thankfully, these web development trends can highlight the unique aspects of a business, giving it an edge over others in the market.

With a host of emerging trends expected to make their way in 2023, you work with a reliable enterprise for Boston web design services to implement the right tools and develop web pages that can engage users and immerse them in an experience to drive up sales.