Six Trends in Content Marketing to Watch Out in 2022
In today’s’ world, trends in marketing face continual changes, and if one can stay on top of such changes, one can stay ahead of the competition. Content marketing services are essential for any brand or business to grow and target the right audience. Without content marketing, it is much more arduous to enhance conversions, increase sales, expand e-mail lists and create leads.
As per Statista, revenue from content marketing rose to over $42 billion in 2019 and continues to soar. The situation has reached the point where without content marketing, a business will be left behind. So, one must focus on the latest trends in content marketing and include them into one’s strategy so that the company can fly high despite the previous, turbulent fiscal year.
Get to the Point and Save Time
When one searches for a recipe, one does not want to read a blog about the culinary journey of a chef but only facts like how many spoons of baking powder to add to the dough.
The same holds true for blog and website content. One is going to frustrate the reader if one forces them to read through a 6-para introduction to a product. This does not mean that long content is not desirable, but it must deliver on its value or utility right away. Readers have short ‘consideration spans’ and not short ‘attention spans.’ Time is a crucial resource, and so one’s content must be well worth the attention of readers.
Retention of Customers
Content must help retain current consumers besides attracting new ones, enhancing rankings on search engines, or converting leads. To retain customer engagement even after closing a deal, one can do the following through content marketing Boston:
-Keep website up to date
-Solicit reviews on customer experience
-Send promotional material like deals and discounts through e-mails or SMS.
Use Augmented Reality (AR)
It is a proven fact that visuals are much more compelling than text to convey information. Images go directly into human memory, while text does not. Hence it is good to include high-quality images in one’s content. AR generated images can help a business in the following ways:
-Include interactive features that introduce customers to new ideas
-It helps in connecting with the audience in a more personal manner
-It promotes audience participation at all stages of the experience.
The Technology of Artificial Intelligence (AI)
Several companies start with minimal resources and need to know how to make the most out of them. The technology of AI accelerates processing as well as analysis of data which renders the process of decision making easy. The synergy of AI with labour in 2022 will enhance efficiency and productivity.
Since customers like a quick response, chatbots powered by AI will be part of content marketing. AI technology will be used more for creating marketing material like optimized blog posts. Automation permits employees to focus on more crucial tasks.
Watch the Use of Language
It is critical that one should use the language spoken by one’s audience rather than the language one wants to use as a brand or a Subject matter expert. For instance, Generation Z (persons born in and after 1997) speaks a unique vernacular of their very own. So, one’s content through content marketing Boston must balance relevance to the new audience without compromising the older set.
Demand for Podcasts
Currently, podcasts have become highly popular, and most businesses are attempting to jump on the bandwagon by 2022. There already exist several popular podcasts targeting business owners and entrepreneurs. Podcasts are an excellent way to share information with listeners on a wide array of topics. They have great potential for one’s strategy of content marketing. Through podcasts, marketers can share their stories. Podcasts feature a personal touch that is not possible with text.
In sum, well planned content marketing services can help in the success of one’s business in the face of the current pandemic. Hence, keep track of such 2022 trends while making plans for the future.