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5 Web Development Trends to Expect in 2022

It has been almost four decades since the internet was born, and now we have over 1.58 billion functional websites with around 5 billion active users on the web.

Over the years, website development has evolved continuously to suit the needs of the changing times. When the 2020 pandemic hit us, it had us cooped up inside our homes – and the only way to connect with the world became the internet.

Currently, we live in a world dominated by the World Wide Web, and its impact on the web development sector isn’t a tiny one.

The future of web development is quite promising, and with the best digital marketing company in Boston by your side, it’s possible to keep up with the new and emerging trends and use them to your advantage. If you want to take a closer look at what to expect in 2022, this blog is just for you. Keep reading!

Artificial Intelligence

AI has managed to touch every industry in the past decade, and web development is not an exception. Currently, AI is extensively used for both frontend and backend enhancements. For instance, we use chatbots to engage leads and convert them into paying customers. Additionally, AI-powered website builders help non-techies create websites for their businesses. It is a trend that’s here to stay, and if you want to remain relevant in the long run, you need to incorporate AI into your web development process.

Mobile-Responsive Design

As mobile phones are cheaper and handier than other devices, more than 54 percent of people use mobile devices to access websites online. It proves that people are switching to mobile whenever they have a query.

If your website doesn’t accommodate mobile phones yet, you are bound to be left out. Because of this reason, you need your website to accommodate three essential features –

• A mobile-responsive web design
• Right thumb use facilitation
• Lightweight page architecture

Progressive Web Application (PWA)

PWAs are just like native mobile apps, offering them the app-like experience to people through their preferred browsers. Because they have a higher conversion rate, higher user engagement rate, and lesser maintenance cost, PWAs are expected to be quite relevant in 2022 and beyond.

Voice Search Optimization

In 2021, around 27 percent of the global population used the voice search feature. When there are more than 200 million smart speakers at home across the globe, it is not a hard fact to digest. Additionally, at least 32 percent of users are choosing voice-activated search instead of typing every day.

If you do not want to miss reaching out to users who rely on voice search, you must optimize your site accordingly. Another way to deal with this trend would be to create content that matches the tone of people who ask voice-search queries.

Motion UI

After the launch of the latest Page Experience update by Google, it has become abundantly clear that user interfaces need to be more engaging and interactive to captivate visitors.

Motion UI allows web developers to design interactive and pleasant interfaces by accessing the ZURB’s Sass library, containing a plethora of dynamic animations and transitions. It’s also very easy to set them up.

Hence, if you’re keen on leaving a lasting impression on your visitors, make sure you use Motion UI to your advantage.

Wrapping Up

Web development is a dynamic industry and constantly evolving to meet consumers’ changing needs and expectations. If you want to attract more visitors to your website, you need to optimize the user experience of your website.

If you don’t exactly know how to do it, hiring one of the top Boston web development companies can help make use of the current trends to make sure that your website continues to attract more traffic in the future.