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4 Website Improvements to Boost Sales in the Post-Pandemic World

COVID-19 has been responsible for a massive setback to businesses worldwide in all industry verticals. Despite the negative consequences, it created a unique opportunity for companies to bounce back – where they focus on transforming their digital housekeeping to improve their online service. Such an effort could significantly benefit in grabbing the attention of potential buyers online until things go back to ‘normal.’

If you don’t think your business needs to tidy up its online presence, we urge you to think twice.

Starting from your brand’s official website, you have a lot to gain from changing it for the better. Apart from being aligned with the perspective of Google, hiring the best of Boston web development companies could significantly help in increasing your search rankings. The more user-friendly your website is, the better it is for your customers – and it all stands to benefit you in the end.

The post-pandemic world looks a little different, and so will be the website improvements that are expected of you in 2022. If you’re keen on making more sales this year, we suggest you put these four tips into practice.

Revamping Your Written Content

If you don’t have the habit of updating your website’s written content, you should start doing it immediately. SEO research points out that your content needs to be easily readable and optimized, and one way to ensure that is by regularly freshening it up.

Use a content audit checklist to review your content whenever possible. When it comes to sales-related content, make sure it is short, enticing, and punchy. You don’t have to use too many words as long as they’re the right words. And, don’t forget to update links, facts, and keywords during the process.

Including More Videos and Images

The importance of images and videos cannot be underestimated, especially when it comes to selling products through your website. You need to do more than writing great content.

Customers won’t buy your products if they cannot see them properly. If you want to influence their buying decisions, you must start with adding high-quality images and videos to your website. Ensure that these images and videos are taken from many angles and settings to provide a closer in-store experience.

Investing in Targeted Advertising

When it comes to website improvements, you cannot ignore methods that could earn you traffic. One of the best ways to make that happen would be to leverage the power of paid advertising.

In 2020, around 70% of businesses were looking at decreasing their advertising spend. Now would be the right time to use digital ads to your disadvantage because the cost per click is expected to be lower.

However, you mustn’t blindly spend your money. Hire the services of a digital marketing company Boston to help you make the most of ad campaigns, depending on the platforms that best suit your business needs.

Enhancing Customer Service Features

A problem with your products/services is already a hassle, and fixing it is an even bigger one. Don’t make the latter part so frustrating that your customers never want to revisit your website. Busy phone lines and poor customer service can leave a bitter aftertaste, something that will hamper your business in the long-run.

If you want to avoid such an occurrence, begin with adding a live chat feature to your website. Not only will it help deal with some of your customers’ queries and issues but also ensure that their interactive experience with you is a positive one.

Closing Thoughts

COVID-19 has not been kind to any of us, but that shouldn’t stop you from pursuing efforts that can help stabilize and grow your finances. Implementing these four website improvements will be your best chance at ensuring that.

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