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4 Practical Holiday Marketing Tips for Small Businesses

Holidays are knocking on the door, and it is time you gear up for this all-important time in a business calendar. We are not exaggerating when we say that this time of the year has a major significance on small businesses across the country.

Recent reports suggest that brands earn around 15-25% of their yearly revenue from their sales during Thanksgiving and New Year. On top of that, it also allows businesses an opportunity to earn a better reputation and gather new customers using exciting offers and a one-of-a-kind experience.

You know that there will be a surge in customer spending, and you need to capitalise on that. Having a clear plan is a must, and you need the best digital marketing company Boston on your side. If you can stay ahead of your competitors, you will make incredible sales.

Mind you, the competition is going to be fierce, and you absolutely do not have the liberty to slack off. Fortunately, a little preparation and creativity up your sleeve could go a long way in giving you a head start this holiday season.

So, where do you start? Here are four effective digital marketing tips for your holiday campaign. Let’s take a look!

Update All Your Local Listings

In the last two years, ‘near me’ searches have experienced a 900% growth on Google, and this trend is nowhere close to dying down. During the holidays, potential buyers will be searching for products and services nearby, which means you should have all your business listings updates. And, do not forget to include special offers and promotions in your descriptions.

Create Useful Content

Your customers may run into problems during holidays, and you can create content focusing on solving them. For instance, if you own a grocery store, share popular recipes for holiday dinners along with the must-have ingredients that customers should buy. A home décor business could make YouTube videos on decorating homes during the holidays.

Creating content will not only help your customers but also establish a level of trust, which every buyer needs to have before making a purchase.

Prep Your Official Website

More than half of holiday shoppers make their purchases online. It means your website needs to be all set to offer an excellent customer experience. Start by optimising all images with relevant tags and ALT text to ensure that products show up in search results. You can also include git guides that have enthralling product descriptions. If you have special offers, don’t forget to highlight them in website popups.

Your site will experience an influx of traffic, and it may not be prepared to handle it. Therefore, you need to boost your page speed to avoid unnecessary lags and ensure a seamless online purchase experience for your customers.

Make Use of Email Marketing

If you have an email list to rely on, this is the perfect time for you to put it to use. Email promotions influence purchasing decisions – which means you can leverage their power to drive more sales for your business. Create exclusive offers and send them to your email subscribers. You can also send out ‘abandoned cart’ emails to customers reminding them of products they want to buy but haven’t purchased yet. Do anything to nudge customers to make a purchase.

Closing Thoughts

The holiday season is a busy time, and it may not be so easy to handle your marketing needs all by yourself. Luckily, you can outsource digital marketing services USA to take care of your holiday campaign. If you feel overwhelmed by all the competition, remember that help is out there.

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